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Your price list, rebuilt as a catalogue site

Product families you can filter, a datasheet for each, a request-for-quote form, Italian and English side by side. We design it and build it, for one price: €3,450.

Size your catalogueAdd the €3,450 package to the chain
  • Catalogue site, up to 12 families
    Design and build · Family pages, filters, datasheets, RFQ, IT/EN
    €3,450Add to the chain
  • Trade-fair sprint
    Design and build · Landing page, QR code, brochure, 10 working days
    €1,390Add to the chain
  • Logo + identity basics
    Design · The logo plus colours, type and stationery
    €1,150Add to the chain

The whole listino on one page

Example shown. Your cards weave here.

Example order · €3,930

The chain on the left is your order. Each package is a punched card. Add one and the loom weaves a band for it; design work brings colour, build work tightens the warp.

Example order: catalogue site, 30 more products typed in, three care months. €3,930.

Sample concept, not client work

Case file: a valve maker's listino

Two files came in. An Excel listino (price list) with 212 rows and eleven columns. And a 46-page PDF catalogue, last laid out years ago, with a scheda tecnica (datasheet) for each family of valves.

The maker is Valvole Brusarola Srl, near Magenta. They don't exist; we invented them so we could show the job honestly from start to finish without borrowing anyone's catalogue.

listino · price listscheda tecnica · datasheet

Sample concept, not client work

listino_2019_DEF_v3.xlsx

The spreadsheet as it arrived (excerpt). Drawn for this sample.
CodiceFamigliaDescrizioneMaterialeAttaccoDNPNTenutaPrezzo distrib.Prezzo listinoNote
VS-10151 SferaValvola a sfera 2 vieOttoneF/FDN 1540PTFE8,2012,60
VS-10201 SferaValvola a sfera 2 vieOttoneF/Fdiametro 2040PTFE9,9015,20
VS-10251 SferaValvola a sfera 2 vieOttoneF/FDN 2540PTFE13,4020,60
VR-20152 RitegnoRitegno a mollaOttoneF/Fdiametro 1516NBR6,409,80
VF-40654 FarfallaButterfly waferGhisaWaferDN 6516EPDM41,0063,00vedi PDF p.31
VF-40804 FarfallaButterfly waferGhisaWaferDN 8016EPDM48,5074,60

212 rows

The spreadsheet as it arrived (excerpt). Drawn for this sample.

Margin notes

  1. Column F says "DN" in some rows and "diametro" in others. Same thing.
  2. Distributor and end-user prices sit in the same sheet. Only one of them should ever reach the website.
  3. The PDF calls family 4 "farfalla" on the cover and "butterfly" inside.
  4. 212 rows, but only 58 actual products. The rest are sizes of the same valve.

Open the full case file

Twelve families, five filters

  1. Shape · weeks 1–2

    The 212 rows sort into 12 families. Five columns become filters: material, DN, PN, connection, seal. Everything else moves to the datasheet table, where a buyer reads it rather than clicks it.

    Sample concept, not client work

    212 rows → 12 families → 58 products

    1. Valvole a sfera · Ball valves
    2. Valvole di ritegno · Check valves
    3. Saracinesche · Gate valves
    4. Valvole a farfalla · Butterfly valves
    5. Filtri a Y · Y-strainers
    6. Valvole di sicurezza · Safety relief valves
    7. Riduttori di pressione · Pressure reducers
    8. Valvole a spillo · Needle valves
    9. Rubinetti di scarico · Drain cocks
    10. Raccordi · Fittings
    11. Collettori · Manifolds
    12. Ricambi e accessori · Spares and accessories
    Family tree, 12 branches, 58 products.

  2. Design · weeks 3–4

    Four layouts carry the whole catalogue: home, family page, product table, datasheet. Designed once, in both languages, so the English never turns up as an afterthought. Two rounds of changes.

    Sample concept, not client work

    Valvole a sfera · Ball valvesIT · EN

    MaterialDNPNConnectionSeal

    CodeDNPNMaterial
    VS-10151540Brass
    VS-10202040Brass
    VS-10252540Brass

    Ask for a quote on thisDatasheet PDF · 380 KB

    Family page, face side.

  3. Build · weeks 5–6

    The spreadsheet becomes the site's data, and the pages are generated from it. Change a price in the sheet, rebuild, done. The quote form sends straight to the sales inbox from their own hosting.

    Stated targets, not results: a family page under 1 MB, readable with JavaScript switched off, keyboard usable from top to bottom.

    Sample concept, not client work
    /it/ · /en/
/it/valvole-a-sfera/ ↔ /en/ball-valves/
  filters[5] material dn pn attacco tenuta
  table ← listino.xlsx (58 rows)
  pdf ← schede/sfera.pdf
  rfq-form → sales inbox
/it/richiesta-offerta/ ↔ /en/request-a-quote/
301 catalogo_2019.pdf#p17 to /it/valvole-a-sfera/
    Back side: page map and components.

  4. Launch · weeks 7–8

    • Italian and English pages paired, so Google shows the right one
    • Old PDF links redirected to the matching family page
    • A test quote request sent and received
    • Files, logins and the source handed over
    Sample concept, not client work
    • Italian and English pages paired, so Google shows the right one
    • Old PDF links redirected to the matching family page
    • A test quote request sent and received
    • Files, logins and the source handed over
    Launch list, all ticked.

The order slip

What this job would cost at our published prices.

Your spreadsheet will be different. The sizer does the same sum with your numbers, and shows its working.

LineQtyPrice
Catalogue site, up to 12 families cat-121€3,450
Import 10 more products ao-import1058 products, 30 included3€360
Care, 3 months care-3m1€120
Total€3,930
Put this order in the chainRun the sizer on your own list

Not a catalogue? Same two roles, other jobs

Grouped by who does most of the work. Left hole: design. Right hole: build. All three: both.

Design

Design and build

Build, after launch

  • Care months · prepaid, they simply stop€45 to €120
  • Studio day · a day of either role, booked by date€360

The whole listino on one page

Jobs we pass on, and where to take them

Short, because each one is a straight no.

  • Syncing the catalogue with your ERP or a PIM. We build from a spreadsheet. If you need live stock and prices from your gestionale (management software), talk to your ERP integrator or a PIM vendor.

  • Listing you on Amazon or other marketplaces. A marketplace agency does this every day; we don't.

  • Promising a Google position. We build pages Google can read and pair the languages properly. Nobody honest can promise rank.

  • Selling you hosting. You buy it from a host you choose, in your company's name. We set the site up on it.

  • Translating your texts. Your English comes from you or a professional translator. We lay it out and check it fits.

  • Product photography. A product photographer, ideally one with a light tent and patience. We'll tell them the sizes we need.

Ecru warp threads wound tight on a wooden beam, above a sage-green card rail.

Via Acerbi, 10

We work from Castano Primo, a few minutes from the Ticino and from most of the workshops we'd like to build catalogues for. Come by if you'd rather show us the PDF on paper; ring first.

Replies
usually within one working day
Address
Via Acerbi, 10, 20022 Castano Primo (MI)

More about the studioAsk about your catalogue first